John F. Petersen – Commercial Aviation: Airline, Airport and Tourism

Mr. Petersen is a seasoned aviation professional with over 30 years of international and domestic commercial airline experience in multiple markets. He is highly accomplished in all aspects of marketing and sales in aviation and tourism and has extensive executive management organization and culture leadership experience. His significant areas of expertise include:

  • Low Cost Airline Business Model Evolution/Transitioning
  • New Market Positioning and Brand Strategy
  • Customer Segmentation, Target Marketing, Core Business Drivers
  • Demand Generation and Communication Strategies.
  • Airline, Airports, and Destination/Regional Tourism Partnerships
  • Networks and New Route Analysis and Validation
  • Tourism – Destination Positioning and Marketing
  • New Product Strategy and Development
  • Risk Evaluation and Strategic Sales
  • Web Strategy and E-Commerce/Online Booking
  • Alliance and Partnership Development
  • Brand Loyalty and Frequent Traveler Programs
  • Travel Distribution Channel Management
  • Agency Or Direct/Supplier Procurement
  • Company Business Plan Development


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