Commercial Development Expertise

Many companies and organizations fail to achieve real success through inadequate business planning. The commercial content of a business plan is its’ most essential ingredient for achieving revenue goals and profitability. Professionally developed commercial content of a business plan is also essential for raising capital and attracting investment.


At Williams Aviation Consultants Inc. we recognize that no business plan is the same. The nature of commercial opportunity varies considerably. We provide highly professional consulting expertise for commercial development using a process tailored for an organization’s unique needs, ensuring:


  • The commercial opportunity is properly evaluated and defined
  • Everyone becomes a part of an agreed vision and mission
  • Product positioning is properly aligned with the niche opportunity
  • A clear understanding of precisely which customers to focus on and how best to reach them
  • Demand generation is highly efficient and affordable
  • A pricing strategy is developed that fits the business need
  • All resource needs are identified, including partners and alliances where applicable
  • Key measures and business monitors are agreed and put in place
  • An Action Plan is agreed and put in place, together with accountability for achievement
  • The plan is “kept live”


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